I listened to Senra's great episode on Todd Graves of Raising Cane's fame this morning. Here are my snips from the episode.

Episode Show Notes

Todd Graves is one of my favorite living entrepreneurs. He's a great example of Charlie Munger's maxim: Find a simple idea and take it seriously. Todd wanted to create a quick service restaurant that only focused on quality chicken finger meals and nothing else. Everyone told him that couldn't possibly work. The college paper that described the idea that would turn into Raising Canes got the lowest grade in the class. Banks wouldn't loan him any money —but nothing could stop Todd from living out his "chicken finger dream." He worked 95 hour weeks as a boilermaker, risked his life on a commercial fishing boat off the coast of Alaska, and scrounged up startup money from his bookie and a guy named Wild Bill. Todd made every mistake in the book, over leveraged himself, almost lost everything and yet he refused to give up or sell out. Today he has over 800 locations, 50,000 employees, and owns 90% of a business that's worth at least $10 billion. Todd's maxim is "Do one thing and do it better than anyone else."

Winning Is Personal

🎧 Play snip - 1min (03:39 - 05:06)

Approach your work with a personal stake, treating every win as deeply significant and every loss as a personal setback.
Internalize the drive to win and never let anyone take away what you've worked hard to achieve.
Cultivate this mindset from the beginning of your endeavors to fuel continuous hard work and determination.
Take your business or work seriously and be deeply invested in your success, similar to Todd Graves of Raising Cane's and legendary coach Pat Riley.

Maximize One or a Few Variables

🎧 Play snip - 5min (05:17 - 10:12)

Focus on maximizing one or a few key variables in your business.
Todd Graves built a successful chain by focusing on simple menu and speed.
Rockefeller's obsession with efficiency, like minimizing solder drops, saved vast amounts over time.
Small efficiency gains at scale can compound into large savings.
Consider how even minor changes in your system can multiply across your operations.

Passion and Perseverance

🎧 Play snip - 2min (16:03 - 17:54)

Choose a career you are passionate about because work can be a grind.
If you love what you do, you will be happier and more likely to stick with it.
This long-term commitment allows for compounding success over time, like with Raising Cane's.
Steve Jobs believed passion is essential for enduring the hardships of work.
Todd Graves echoed this sentiment, emphasizing that giving up or selling out was never an option for him.

Hands-On Management

🎧 Play snip - 2min (21:06 - 23:00)

Prioritize quality and refuse to compromise.
Maintain a hands-on management style, overseeing all aspects of the business.
Treat employees exceptionally well to cultivate loyalty and long-term retention.
Be relentless in your work ethic, setting an example for your team.

Todd Graves' Ownership

🎧 Play snip - 1min (28:10 - 29:28)

When asked about funding, Todd Graves revealed he prefers using his own money.
He owns over 90% of his multi-billion dollar business, Raising Cane's Chicken Fingers.
This contrasts with many entrepreneurs who get diluted by private equity and eventually sell out.
Graves' approach allows him to maintain control and passion for his brand.
The host emphasizes the rarity of such high ownership in large businesses, particularly in the restaurant industry.

Commitment to the Long Term

🎧 Play snip - 1min (30:04 - 30:51)

Your exit strategy should be death, meaning dedicate your life to your business.
Work on your best ideas and love what you do, like Steve Jobs, Charlie Munger, and Coco Chanel who worked until they died.
Have a high-risk tolerance as an entrepreneur and aim to retain as much equity as possible because the business is yours.
Build a multi-generational business that you wouldn't sell.

Todd Graves' and Daniel Ludwig's Creative Financing

🎧 Play snip - 5min (33:03 - 37:35)

Todd Graves expanded Raising Cane's by acquiring failing double drive-through burger joints and converting them cheaply.
He financed this by securing subordinated debt notes from angel investors with a guaranteed 15% return, using these notes as collateral for bank loans.
Daniel Ludwig, once the richest American, started with a 'two-name paper arrangement'.
He secured long-term charter agreements with oil companies, then used these as collateral for bank loans to build or renovate ships.
Oil company payments went directly to the bank, covering the loan and depositing the rest into Ludwig's account; this maximized leverage and minimized personal investment.

Todd Graves on Katrina and Pandemic as Opportunities

🎧 Play snip - 2min (39:06 - 40:54)

Todd Graves almost lost Raising Cane's due to over-leveraging when Hurricane Katrina hit, shutting down most of his restaurants.
However, being the first to reopen turned into an opportunity, gaining new loyal customers in a period with no competition.
Similarly, during the pandemic, Raising Cane's drive-thru model thrived as an essential business, boosting revenue from $1.5B to $4.5B in three years.
Graves emphasizes that his sole ownership allowed for quick decision-making during crises, focusing on crew and customers without board or shareholder constraints.
He highlights the importance of adaptability and decisive action during challenging times.

Raising Cane's 'Love' Department

🎧 Play snip - 3min (42:20 - 45:24)

Todd Graves prioritizes positive reinforcement and appreciation for his employees, creating a 'Cane's Love' department.
This department focuses on respecting, rewarding, and recognizing crew members, even for small acts of service.
Graves emphasizes that good quality work comes from positive motivational management, visiting kitchens and offering praise to employees.
He believes in caring for his employees, which in turn motivates them to work harder, leading to a positive work environment and efficient service.

Founder-Led Advantage

🎧 Play snip - 1min (47:42 - 48:27)

Todd Graves prioritizes company-owned Raising Cane's stores over franchises for greater control and quality.
He believes founder-led businesses have a competitive edge.
Large corporations often make impersonal financial decisions, while founders have a personal stake.
Graves emphasizes that Raising Cane's is personal to him, which drives his commitment to excellence.

Missionary Founder

🎧 Play snip - 1min (48:25 - 49:30)

Todd Graves believes his talent for chicken fingers is divinely inspired to help others.
He encourages aspiring entrepreneurs to pursue their unique concepts, fostering diversity and innovation.
Despite billion-dollar offers, he remains committed to his mission, prioritizing purpose over profit.
Graves believes that God makes everyone good at something to ultimately help others.

Leverage Your Assets

🎧 Play snip - 1min (49:56 - 50:42)

Consider what non-financial assets you possess that you aren't fully utilizing.
When starting out, you might lack money or experience, but you have assets that older, wealthier individuals don't.
Younger people often have abundant energy and determination, which can be leveraged to outwork others.
Todd Graves, the founder of Raising Cane's, emphasizes the importance of youthful energy and determination in his entrepreneurial journey.

Last Business

🎧 Play snip - 1min (50:51 - 51:32)

David Senra expresses more interest in a founder's final business than their initial ventures.
He believes understanding oneself and accumulating experience often leads to starting multiple businesses.
However, some founders, like Todd Graves and Sam Walton, find their ultimate business early on and dedicate themselves to it fully.
This dedicated focus allows for growth in unforeseen ways over time.

Extreme Patience and Intolerance for Slowness

🎧 Play snip - 1min (53:42 - 54:55)

Todd Graves took 25 years to build 600 Raising Cane's locations, then added 200 more in just two to three years.
Sam Walton, in his first five years of retail, only opened one store.
Three decades later, he launched Sam's Club and reached $1 billion in sales in three years.
In 7 years, he expanded from zero to 105 stores.
This exemplifies "extreme patience coupled with an extreme intolerance for slowness."

Trust Your Gut

🎧 Play snip - 1min (57:13 - 57:55)

Don't listen to so-called 'experts'.
Listen to your gut and intuition.
Stay true to your vision and what you do well.
Avoid trying to be all things to all people.
Know who you are and stick to it.

Henry Ford on Experts

🎧 Play snip - 1min (59:18 - 01:00:14)

Henry Ford didn't believe experts could see the potential of the internal combustion engine.
They were too focused on its limitations compared to steam.
Ford believed that experts could kill opposition with too much advice and little work.
He valued trusting his gut and staying true to his vision.

Focus on Details

🎧 Play snip - 15sec (01:00:37 - 01:00:53)

Limit the number of things you try to perfect.
Then, make every detail of those things perfect.
This allows for laser focus on making each item great.
Bring in people smarter than you in their respective areas but don't stop being detail-oriented yourself.

Stay in the Details

🎧 Play snip - 2min (01:00:56 - 01:02:48)

Work with great leaders, but stay involved in the details of your business.
Don't just delegate; understand the specifics of what's happening.
Even as your business grows, maintain awareness of seemingly small expenses, as they reflect broader spending habits.
Todd Graves emphasizes this, citing Edison Chouest, a successful shipbuilder, as an example of someone who paid attention to even the cost of bottled water.

Do What You Love

🎧 Play snip - 1min (01:02:39 - 01:04:01)

The most successful people stay engaged in the details of their work.
This is easier when you're passionate about what you do.
Don't be afraid to do things yourself, even if others advise against it.
Working on something you love doesn't feel like work; it's enjoyable.
“You don't work your entire life to get, to, to be able to do what you love, to not do it.”

Passion as a Competitive Advantage

🎧 Play snip - 1min (01:03:46 - 01:05:08)

Loving what you do makes hard work easier, as exemplified by Todd Graves's dedication to his "chicken finger dream."
True passion fuels long hours and hands-on involvement in every aspect of the business.
Competing with someone driven by such passion is difficult because their work ethic becomes a major competitive advantage.
Graves welcomes competition but warns potential rivals to be prepared for the intense dedication required to challenge a business built on personal commitment and family values.

Fear of Purpose

🎧 Play snip - 1min (01:05:40 - 01:07:09)

Todd Graves advises entrepreneurs to honestly confront their life's purpose.
He acknowledges that accepting this purpose can be daunting, as it requires dedicating oneself entirely to it.
This resonates with Kobe Bryant's message about facing our greatest fear: ourselves and our dreams.
Bryant emphasizes the fear of fully committing to a dream and potentially failing.
He encourages pursuing dreams fearlessly, not for external validation, but for self-fulfillment.

Todd Graves' Advice to Entrepreneurs

🎧 Play snip - 29sec (01:07:15 - 01:07:44)

Never give up on your vision, even when faced with challenges like securing financing or finding a suitable location.
Be fanatical about your pursuit.
True success comes from relentlessly pursuing your vision with unwavering passion.

Feature Image Prompt:

Generate an image. The aesthetic should be cyberpunk with colors of neon pink, blue and purple. Do not add any people. Envision a dazzling futuristic metropolis at night where holographic skyscrapers and digital billboards rise like monoliths from a rain-soaked cityscape. In the heart of the scene, a sleek, high-tech restaurant stands out with a luminous, abstract neon chicken finger emblem that pulses with electric energy. Intricate, circuit-like patterns and reflective surfaces weave through the urban tapestry, evoking the raw determination, innovative spirit, and relentless ambition of a visionary billion-dollar dream.

machina discendi

Founders #383: Todd Graves and his $10 Billion Chicken Finger Dream